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Pricing Rule

Setting the price for the products you sell in the Wix store can be a huge hassle when you are managing hundreds of products. While other dropshipping tools in the market need you to do it product-by-product, DSers’ feature of Pricing Rule lets you do it automatically.


All you need to do is to decide the price mark-up you want to apply to the products you are selling in order to cover your expenses.


The pricing rule will be automatically applied to your product when you push the product from your DSers account to your Wix store.



Activate Pricing Rule

Go to DSers – Setting – Pricing Rule.

Pricing Rule with Wix DSers - Pricing Rule - Wix DSers

To activate Pricing Rule, click the button next to the Wix store you want the rule to be applied to.

Pricing Rule with Wix DSers - Activate Pricing Rule - Wix DSers

There are 2 types of pricing rules: Regular and Advanced.

Pricing Rule with Wix DSers - two types of Pricing Rule - Wix DSers


Regular pricing rule

After activated Pricing Rule of your store, the regular pricing rule will be activated automatically.


Let's take the case of a product originally costing 10 USD for better understanding.


In the shop settings part, the general settings let you choose how much you want to add to the original price of the product.

Pricing Rule with Wix DSers - set regular Pricing Rule - Wix DSers

In this case, the product will be priced at 18 USD (10 USD (original price) + 8 USD (for expenses))


You can also choose to multiply the price if that better suits your needs.

Pricing Rule with Wix DSers - multiple the price - Wix DSers

In this case, the product will be priced at 20 USD (10 USD (op) x 2 (for expenses))


Don’t forget to click Save when you are done.

Pricing Rule with Wix DSers - save - Wix DSers

Advanced Pricing

If you want to set different margins depending on the product's original price, you can activate the Advanced Pricing rule.

Pricing Rule with Wix DSers - activate advanced Pricing Rule - Wix DSers

Set the Cost Range according to the product cost you import from AliExpress.

Pricing Rule with Wix DSers - set aadvanced Pricing Rule - Wix DSers

You can choose to add or multiply the cost to calculate your sales price. The Price shown in your Wix store will be added or multiplied according to your setting.

Pricing Rule with Wix DSers - add or multiply the price - Wix DSers

Let's see the following example below.

Pricing Rule with Wix DSers - Example - Wix DSers

Here, products have different margin according to their original cost:

Products costing from

-0 to 5 USD will have their price multiplied by 2.

-5.01 to 15.00 USD will see 10 USD added to their price.

-15.01 to 50 USD will have their price multiplied by 2.

-50.01 to 100 USD will have their price multiplied by 2.5.


The rest of the products will have their price multiplied by 2.


This way, a product that cost 2 USD on AliExpress will be posted as costing 4 USD when you import it to your Wix store.

A product that cost 30 USD on AliExpress will be posted as costing 60 USD when you import it to your Wix store.


You can use different combinations to set your prices as well.



Assign cents

You can assign a specific cent value to the final price of your products after the Pricing rule is applied.

Pricing Rule with Wix DSers - Assign cents - Wix DSers

To do that, simply check the boxes like below.

Pricing Rule with Wix DSers - activate Assign cents - Wix DSers

If you want the price of your product to be XX.99 then add 99 to the fields.

Pricing Rule with Wix DSers - set Assign cents - Wix DSers

Don’t forget to click on Save when you are done.

Pricing Rule with Wix DSers - save Assign cents - Wix DSers

Assuming a product’s price is 10.43 after the Pricing rule is applied.

Then, DSers will automatically change it to 10.99 as you enter 99 to Assign cents.


Now you have a complete understanding of how DSers’ Pricing rule works. Use it well as it can greatly save your time and improve the efficiency for you to manage your product price.


Enjoy dropshipping with DSers!


Don't hesitate to contact us if you have any questions!



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